The challenge was manage and support various sales and marketing initiatives for multiple countries. This included working with and competing with other larger agencies while collaborating with each country’s marketing managers and channel partners.
We created this video to promote the Toshiba Canvio drive, which features a famous Instagram user known for traveling to incredible locations.
From managing and merging multiple Social Media profiles into one, to ideating and managing culturally relevant promotions in over 10 different countries, our long list of varied contributions solidified a long standing relationship with Toshiba.
The results were a Social Media engagement rate of 9x industry standard and 500+ pieces of unique creative, designed from scratch .